INST 352 Lecture 3: INST352 Lecture 3: Buying goods
10 Feb 2019
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Research on these questions is accomplished by a variety of scientists working in industry and in universities; most have training in psychology or business (or both). When their reports are not proprietary, they may be published in the journal of consumer research , the journal of marketing. Research , the journal of advertising research , or in more general publications. Product makers are not the only ones who do research. There are other organizations that, for both profit and public service, provide the research and testing that the consumers do not (and indeed often cannot) do for themselves. In north america, an example is the monthly magazine consumer. Union reviews goods and services and publishes investigative reports intended to help consumers make intelligent purchase decisions. Consumers union reinforces its independence (unlike some other consumer guides ) by not accepting advertising and not allowing their published opinions to be used in advertising.
