HLTH 200 Lecture Notes - Lecture 4: Grounded Theory, Structured Interview, Participant Observation

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Qualitative approaches have the advantage of allowing for more diversity in responses. Also, qualitative data collection methods allow you to adapt to new developments or issues during the research process itself. Policy and/or program evaluations: when you want to understand how and why certain outcomes were achieved not just what was achieve. Ethnography studying a phenomenon in the context of its culture. Phenomenology studying how a phenomenon is experienced by participants. Field research researcher observes a phenomenon in its natural state ( in situ ) Grounded theory to develop a theory ( grounded in observation) about a phenomenon of interest. Participant observation researcher becomes a participant (i. e. ) member in the culture being observed. Direct observation researcher not a member of the culture being studied but remains unobtrusive. Unstructured interviewing direct interaction between the researcher and respondent; not structured interview or set direction. Case studies intensive study of a specific individual or specific context.

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