GVPT 170 Lecture Notes - Negative Campaigning, News
12 Mar 2014
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Document Summary
Common features found throughout competitive campaigns: candidate message way to inform voters about both. Negative campaigning trying to focus negative attention to the other candidate/party. De nes election choices what issues are salient & the choice between candidates issue bottleneck what sorts of political issues are more relevant. Electoral mobilization encourage electorates to vote, mobilize turn out you can change view, you can but if you don"t vote that does not matter. What shapes campaign strategies? (to ful ll the campaign purposes) Advantage over opposition negative campaign the opposition. Do not change voters" views on issues no change on policy issues does not tend to change you from a pro-life to pro-choice might change perception on candidate. Do not allow candidates to change positions without severe scrutiny if candidate change you some one else will use that to attack you. Do contrast candidates affecting public perceptions of the candidates. Candidates attempt to highlight their own positive features.
