ECON 200 Lecture Notes - Lecture 1: Sunk Costs, Marginal Utility, Marginal Cost

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Marginal changes: marginal changes are small incremental changes to a plan of action. Sunk cost: a sunk cost is a cost that has already been committed and cannot be recovered. Opportunity cost: the value of what you have to give up in order to get something. It is the value of your next best alternative. The basic insights of economics: economics: is the study of how people manage resources, decisions about how to allocate resources can be made by individuals, but also by groups of people in families, firms, governments, and other organizations. In economics, resources are not just physical things like cash and gold mines. Incentives: how will others respond: as the trade-offs change, so will the choice people make. Efficiency: why isn"t everyone already doing it: under normal circumstances, individuals and firms will act to provide the things people want.

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