COMM 201 Lecture Notes - Lecture 10: Reputation Management, Ingratiation, Market Environment
3 Apr 2017
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Chapter 10: conflict management: dealing with issues, risks and crises. Stupid stuff is going to happen: people make mistakes, things will go wrong. Conflicts will emerge: part of doing business: we must influence the course of conflicts to the benefit of the organization and its publics. Competition occurs when two or more groups or organizations vie for the same resources. Conflict occurs when two groups direct their efforts against each other, devising actions and communication that directly or verbally attack the other group. The distinction between competition and conflict is partly a matter of dgree, but also a matter of focus. In business, these resources may consist of sales, market share, contracts, employees, and ultimately profits. In the nonprofit sector, the competition may be for donations, grants, clients, volunteers, and even political influence. Conflict arises when labor unions pressure wal-mart to unionize or when an environmental group lobbies home depot to stop selling lumber from endangered hardwood forests.
