COMM 201 Lecture 7: Chapter 7
11 Mar 2017
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Document Summary
Quick recap of planning: planning steps, 1. Define your problem & conduct research: 2. Determine your publics: and how long to describe/categorize them, 4. Consider channels to reach your publics: 5. 3 keys to success: your publics, selecting and understanding publics, knowing the communication channels they use, developing and disseminating messages through those channels, writing skills, appeals to their needs and wants. Receiving the message: 5 communication elements, source, encoder, signal, decoder, destination, 2 key considerations, field of shared experience, continuous feedback loops. Paying attention to the message: some theoretical perspectives, passive audiences, active audiences, the concept of triggering events. Understanding the message: effective use of language, writing for clarity, use symbols, acronyms, and slogans, avoid jargon, avoid clich s and hype words, avoid euphemisms, avoid discriminatory language. Believing the message: variables in believability, the sleeper effect, context of the message, audience"s predispositions, creating cognitive dissonance, circumstances have changed, developments, unexpected spokesperson.
