COMM 201 Lecture Notes - Lecture 3: Golden Rule, Exxonmobil, List Of Recognized Higher Education Accreditation Organizations

• School: University of Maryland
• Department: Communication
• Course: COMM 201
• Professor: Sahar Khamis

Document Summary

Ethics: standards of conduct; how we should behave based on right and wrong. Values: central beliefs that determine how we will behave in a given situation. Ethics defined: ethics are what is morally right or wrong in social conduct, usually as determined by standards of professions, organizations and individuals, value systems that help us make decisions (golden rule, christian values) The pr burden: the public interest, the standards of the public relations profession, their personal values. Making ethical decisions that consider 4 things: Consider your threshold of discomfort: the employer"s self-interests. Kant"s absolutist (cid:523)deontology(cid:524) philosophy: duty, rules, obligation to the (cid:498)other(cid:499) Mill"s utilitarian (cid:523)consequentialist(cid:524) approach: balance approach, weighs good and bad, minimize bad consequences, morality is universal, act morally regardless of the consequences. Can a person be ethical and an advocate: considered biased and manipulative by some. Expected by public to be an advocate: public knows pr is persuasive and can evaluate messages within context.