COMM 201 Lecture Notes - Lecture 1: Crisis Management, Psychographic
18 Feb 2017
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Document Summary
Spin-doctors: clean up mess, engage in unethical behavior. Public relations: a leadership and management function that helps achieve organizational objectives, define organizational philosophy and facilitate organizational change. External publics: media, consumers/customers, government, investors, competition. Develop positive relationships and to create consistency between organizational goals and societal expectations: have to keep eye on public opinion. 3rd function: evaluation: evaluate campaign throughout the stages. Pr is doing good and telling people about it. Writing press releases, newsletters, brochures/pamphlets, online writing (succinct and clear), technology bandwagon. Research: credibility, know audience, competition, public opinion trends. Trend spotter, publisher, social media expert, content creator, crisis manager, brander, special events coordinator, problem solver. Counseling and advising management: leadership and management function. Advancing socially responsible behavior: doing stuff that is not at the expense of the public, care about public"s best interest. Press agentry: create stories for the media. Lobbying: get government officials to pass a certain law. Apologia: apologize to public when you"ve done something wrong.
