BMGT 350 Lecture Notes - Lecture 6: Ralph Waldo Emerson, American Marketing Association, Smith College

• School: University of Maryland
• Department: Business and Management
• Course: BMGT 350
• Professor: Henry Boyd

Document Summary

For a court to hear a case there has to be proper jurisdiction and venue. Wealthy relative died, cut out of will. In rem: based on location base on location of disputed property. Every state has atleast one, bigger states more than one. A citizen of one state sues a citizen from another state. Corporation citizen where headquarters or where they are incorporated. Dispute arises under constitutional, law or treaty. Federal venue: every state has atleast one fed district court, bigger states have more. Which federal district do you fil in within a state. Apppeals from federal district court in dc. Standards of proof: beyond a resoanble doubt. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (adopted october 2007) Four legged stool: activity, process, exchange, value. A place where people gather to trade (exchange notion)