BMGT 350 Lecture Notes - Lecture 1: January 30, Marketing Mix, American Marketing Association

• School: University of Maryland
• Department: Business and Management
• Course: BMGT 350
• Professor: Henry Boyd

Document Summary

Logistics: floating curve, final is not cumulative rachel. buscemi@pearson. com. Marketing jargon: every monday 7 words, abrogate: abolish by authoritative action, to unnull, treat as nonexistent. Trump: accost: to approach and address boldly, to confront or to buttonhole. Journalists keep asking the questions: aegis: protection or sponsorship. Zeus breastplate: asperity: harshness of tone or manner, sharpness or sarcasm, bagatelle: something of little value, substance or importance, besmirch: damage the reputation of, to sully or to tarnish. Scandal of a brand: canard: false report, unfounded rumor or story. Facebook intro-the social network movie: mark z. had an idea in 04, birthdays, stay connected, groups, events, advertisements, activism, live stream, update others. Team facebook: analyze needs of people who use social media. Facebook: registered, logged in, activity in 30 days. 1. 79 billion out of 3 billion users on facebook monthly: calculate how many visitors will become subscribers.