BUS 1000 Lecture Notes - Lecture 11: Triple Bottom Line, Corporate Social Responsibility, Deontological Ethics

• School: University of Denver
• Department: Business Core
• Course: BUS 1000
• Professor: Haag Stephen

Document Summary

Triple bottom line: john elkington -1994, only a company that produces a tbl is taking account of the full cost involved of doing business, method that allows a company to access their performance against 3 bottom lines: People: how a company"s practices impact people inside and outside company. Planet: the impact the company has on the environment. Planet: recycled materials and jackets that are durable. People: free child care, good treatment of employees and benefits, lock doors on weekend. No universal method of measuring success in a company. Companies advertise that they are environmentally friendly when they aren"t: tbl: Single, most important place where a business can operate, and maximize value for people, planet, and profit. Sweet spot with maximized = achieving tbl: examples: Saving money because its not spending as much money on electricity and natural gas. Kind to environment and make more money doing it. Makes more money being kind to the environment.