BUS 1000 Lecture Notes - Lecture 2: Search Engine Optimization, Search Engine Marketing, Marketing Mix
27 Aug 2016
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9/18/15: marketing mix, a set of actions or tactics that companies use to promote their brand, product, or service. Helps frame things you need to address when creating a marketing strategy: product: Item being sold a: must meet or satisfy consumer demands for the business to be successful, must consider product life cycle: c. i. a) Business builds awareness for their new product c. iii. a) Companies focus on building brand recognition and gaining more customers c. iv. When product declines in popularity as customers: price: elect to buy another product, how much should a company charge for a product? a. i. Costs that aren"t directly related to the a. i. b) creating or selling of the product. Directly related to the creating or selling of a. ii. How much competition is there? the product a. ii. a) Refers the the businesses/products that potential customers consider buying instead of yours a. iii. What are the company"s objectives? a. iii. a) a. iii. b) a. iii. c)
