CMM 332 Lecture Notes - Lecture 10: Adobe Indesign
9 May 2020
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Flat sheet or folded?: make a checklist of essential information to be included, list benefits to the audience of the information, make a timetable for execution and distribution. 3 f"s of communication function, form and format. Money can be a limiting factor on the size, number of illustrations, use of color, quality of paper, and so on. Take a blank piece of paper and see what can be done with it. Size of envelopes (and shape) should be considered if it"s going to be a mail piece. Should be easy to mail, place on information racks and pass out at meetings. Once a size is determined, the format can be planned. One approach is to create an attention-getting headline for the cover page and follow up with content related to the headline. Here"s a way to divide an area into thirds.
