PSY 250 Lecture Notes - Lecture 17: Sample Size Determination, Quota Sampling, Sampling Frame
27 Mar 2016
School
Department
Course
Professor
Document Summary
Chapter 7: asking people about themselves survey research. Survey research- employs questionnaires and interviews to ask people to provide information about themselves their attitudes and beliefs, demographics (age, gender, income, marital status and so on) and other facts, and past or intended future behaviors. Why conduct surveys: ask people to tell us about themselves- important as society demands data about issues rather than o o o only intuition and anecdotes. Important variables: attitudes, current emotional states, and self-reports of behaviors. Response set- is a tendency to respond to all questions from a particular perspective rather than to provide answers that are directly related to the questions. Affects the usefulness of the data obtained from self-reports. Most common response set: social desirability- faking good - social desirability response set leads the individual to answer in the most socially acceptable way the way that most people are. Leads people to underreport undesirable behaviors and overrate positive behaviors.
