COM 202 Lecture Notes - Lecture 3: Collectivism, Individualism, Materialism

• School: University at Buffalo
• Department: Communication
• Course: COM 202
• Professor: Brian Reynolds

Document Summary

Differ in extent to which they promote individual or collective values/perspective. Degree to which members of a culture are threatened by and tend to avoid ambiguous/changing situations. Degree to which members of a society accept an unequal distribution of power. To so(cid:373)e e(cid:454)te(cid:374)t, a prefere(cid:374)(cid:272)e for seei(cid:374)g (cid:449)orld i(cid:374) ter(cid:373)s of (cid:858)(cid:373)aki(cid:374)g thi(cid:374)gs the (cid:449)a(cid:455) thi(cid:374)gs should (cid:271)e(cid:859) or (cid:858)maintaining the (cid:449)a(cid:455) thi(cid:374)gs are(cid:859) Do the values of a culture align more towards masculine or feminine poles? (e. g. competition, relationships, etc. ) L. t. - valuation of both long-term goals and preference for structured social order, respect for elderly. S. t. - short term/instant gratification preference, less preference for rigid hierarchy/status, value youth. Hi context norms are based on the prevalence of shared experiences/socialization and tend to be more common in relatively homogeneous and stable societies and groups. High context cultures often have greater awareness of nv cues (both self & other) Samovar, porter, & mcdaniel identified 7 patterns prevalent in american culture.