PY 105 Lecture Notes - Lecture 14: Cognitive Dissonance, Social Facilitation, Deindividuation
8 Nov 2016
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Change the behavior first: very few incentives, boring task example. People who were paid only ti mislead a fellow person experienced cognitive dissonance. This dissonance led them to alter their attitudes about how pleasurable the task had been: why? real life example: it wasn"t enough justification to lie: giving kids rewards for drawing creatively undermined how much they used the pens, don"t pay kids to encourage what they"re doing justifying efforts. This group is worth so much for me: hazing has a huge effect with this. Make you work hard for you to assume that it is really important. The active and conscious effort to change an attitude using a message. Most power persuasions: attractive people, credible, are they similar to you, strong arguments that appeal to emotions. A slogan or particular message: one sided or two sided argument. Theory of how persuasive message lead to attitude changes: central route:
