PY 101 Lecture Notes - Lecture 17: Social Facilitation, Murder Of Kitty Genovese, Social Loafing

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A change in behavior, belief, or both to conform to a group norm as a result of real or imagined group pressure. Completely dark room and exposed to a stationary point of light, and their task was to estimate the distance this light moved. The light never moved; light appears to move in a dark room because there is no frame of reference and our eyes spontaneously move. 1 person in the room: the estimates of the distance the light moved varied considerably. Informational influence: stems from our desire to be correct in situations in which the correct action is not known. Stems from our desire to gain the approval and to avoid the disapproval of others. Acting in accordance to a direct request from another person or group. Compliance to a large request is gained by prefacing it with a very small, almost mindless request.

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