MKT 422 Lecture Notes - Lecture 1: Amazon Web Services, Norbert Wiener, Vannevar Bush
29 Mar 2020
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Document Summary
Chapter 1: internet and mobile marketing in the digital ecosystem. How the internet has evolved: graphical interfaces, netscape, yahoo, lycos, and aol, early popularity. Internet users preferred to search: less need for portals. Internet disruptive change is ongoing: artificial intelligence, voice commands/voice activated. Internet history: vannevar bush, norbert wiener, 1956 dartmouth a. i. The waves of internet change: aol, early portals, e-commerce (ebay and amazon, amazon web services, google, facebook, apple, technology-based businesses challenge powerhouses, market leadership = technology, a. i. and v. r. are important to marketers, disruptive technology. Internet of everything: network of physical objects accessed through the internet, people, process, data, and things. The 6 stages of digital transformation: business as usual, present and active, formalized, strategic, converged, innovative and adaptive. Drivers of digital transformation: focus on business transformation, achieving digital maturity is a process, constantly innovating, digital congruence, experimenting, analyzing, implementing, tackling short term projects for long term benefits.
