MKT 422 Lecture Notes - Lecture 3: Gross Margin, Order Fulfillment, Customer Relationship Management
27 Mar 2019
School
Department
Course
Professor
Document Summary
Week 3: mechanistic: cause and effect, linear, ex. If you don"t do _______, then _______ will happen : systems: cycles, feedback, all have an effect, toast example; develop feedback for each step. Expert: systems, feedback loops to learn and get better over time, advantages, continuous learning, predictable, measurable, transferrable training becomes effective. Team: small number of people with complimentary skills that have a common purpose: shared goals/objectives, common work approach, to which they hold themselves mutually accountable. Productivity: forming, storming, norms, performance, mutual accountability. Team effectiveness: driven by, diversity can be conflict with this, self-awareness. Organizational change: old, values, emotions, behavior, new, behavior change behavior, emotions emotions line up to behavior, values values reflect emotions. Inventories decrease by 12: net margin increase by 50, fixed expenses decrease by 20, working capital/sales ratio decrease by 30, return on assets increase by 100, roi increase by 100%
