MC 101 Lecture Notes - Lecture 18: Citizen Journalism, Advocacy Journalism, Soft Media
27 Jan 2015
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Document Summary
Generational divide: older audiences prefer traditional brands, younger audiences look to any news source. What is news: news current or fresh knowledge about an event or subject that is gathered, processes, and disseminated via a medium to a significant number of interested people, news media. News process: gather relevant facts or details selectively, prepare them into a story to be judged as noteworthy for a particular medium, transmit those accounts via mass medium, audience attends to and comprehends. How are facts represented: reporter"s , unwitting errors, biases, misrepresentations of reality, are these on purpose, generally, no, but issues can be purposefully slanted. News values: news values help to determine newsworthiness, news must be interesting and understandable, news values help to decide what to print, what gets attention. Story formats: the five w"s, inverted pyramid, most important ideas should appear first, article resembles an inverted pyramid, most important information covers the top, interviews, etc. comes next, additional information at the bottom.
