MC 101 Lecture Notes - Lecture 2: Media Literacy

• School: University of Alabama
• Department: Mass Communication
• Course: MC 101
• Professor: Brett Sherrick

Document Summary

Pros: money often made back very quickly, each individual purchase is relatively large, familiar to consumers, various distribution methods. Cons: revenue concentrated at release date, must deliver final product, resale market cuts into profits, loss of control of content, piracy. Pros: content can be free to consumers, lots of advertisers to choose from, long-term revenue may be delivered up-front, familiar to consumers. Cons: beholden to advertisers, must maintain audience, requires market research and data to prove value to advertisers, distaste of consumers, selling out. Typically increases as people gain more experience with media. Media that is too easy to comprehend can be boring. Media literacy assumes a reception model perspective. Ability to understand the message of the media content. Ability to understand and feel the emotions of the media content. Ability to analyze the form and function of the media content. Ability to determine the values portrayed by the media content. Fox is the most nationally consumed news media.