EC 111 Lecture Notes - Lecture 6: Margarine

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Elasticity: measure of responsiveness of quantity demanded or quantity supplied to a change in one of its determinants. Used to measure how consumers respond to changes in variables. Law of demand: fall in price = rise in demand. Price elasticity of demand: measure of how much the quantity demanded of a good responds to change in the price of that good. Item is elastic if quantity demanded responds significantly to price change. Item is inelastic if quantity demanded responds slightly to price change. There are no universal rules, but general influences that affect price elasticity of demand. Goods with substitutes = more elastic demand: easier for consumers to switch between one good to another ex) butter & margarine. Goods w/o substitutes = more inelastic demand ex) eggs there is no substitute for eggs so a small change in price would not cause a drop in eggs sold. Necessities = more inelastic demand ex) toothbrush.

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