CTD 231 Lecture Notes - Lecture 3: Trend Analysis, Street Fashion, Private Label
2 Dec 2016
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Ctd 231 sewn product analysis notes - 2/11/16. Do not use an easy target market (not 18 y/o college students) Science and technology: colors (brightness, garment functionality (stretch, dry fit) technology influence. Media scanning services: news, apparel/fashion news fashion websites and newsletters. By the time a trend appears in a fashion magazine, consumers expect to see it in the. Forecasting services store if it"s not available you lose interest. Shop key markets for their category to watch new trends. New venues are featured in women"s wear daily, vogue, harper"s bazaar, etc. First signs of a new trend appear in the fashion centers of the world: domestic. Nyc, los angeles, chicago, atlanta, dallas, san francisco: international. Decision about color palette is one of the first to be made in the product development process. Color forecasting begins 2-2. 5 years in advance of selling season. Color associations: makes general color forecasters (1-3 years before) Services provide both color and fabric forecasts.
