APR 280 Lecture Notes - Lecture 3: American Cancer Society, American Heart Association, Pew Research Center
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In most situations, research refers to primary research. Your client does not care about the research, they just want to know the solutions. A summary, collection, and synthesis of existing data. Use existing data and conclusions to answer your question. Use secondary research as a starting point. How manufacturers are developing and using renewable energy. It may bring you data, but not the answer. A report on millennials" opinions on clothing. Does not aim to answer a specific question; it reflects the trend in media, market, consumers, etc. You can buy or get these ifo from media and market research firms. You will not conduct syndicated research, you will do it. Apple made a new tv commercial and will soon release it on tv channels. Nike wants to know how effective is its new campaign. Reaching more people does not imply more effective or cost-efficient. Ex: wells fargo made a new tv commercial and don"t know which network (cnbc,
