3250:200 Lecture 14: chapter 14 : firms in competitive markets

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The goods offered for sale are largely the same. Rms can freely enter or exit the market total revenue (tr) = p x q average revenue = tr / q = p marginal revenue (mr) = tr / q. Can keep increasing its output without affecting the market price. Each one unit increase in q causes revenue to rise by p. Mr = p is only true for rms in competitive markets. When you make one more unit, your additional revenue is the price you receive for that unit. What maximizes the rm"s pro t? think at the margin. If increase q by one unit , revenue rises by mr , cost rises by mc pro t = tr tc. If mr > mc , increase q to raise pro t. If mr < mc , reduce q to raise pro t.

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