PSY 240 Lecture Notes - Lecture 10: Psy, Solomon Asch
Document Summary
Implicit personality theory: a network of assumptions people make about the relationships among traits and behaviours. Knowing that someone has one trait thus leads us to infer that he or she has other traits as well. For example, you might assume that a person who is unpredictable is also dangerous. You might also assume that certain traits are linked to certain behaviours. Solomon asch (1946) was the first to discover that the presence of one trait often implies the presence of others. Asch concluded that warm and cold are central traits, meaning that they imply the presence of certain other traits and exert a powerful influence on final impressions: the primacy effect. The order in which a trait is discovered can also influence its impact. It is often said that first impressions are critical, and social psychologists are quick to agree.