PSY 111 Lecture Notes - Lecture 7: Programmed Learning, Social Dilemma, Latent Learning

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Insight is defined as the sudden understanding of a solution to a problem. Latent learning refers to learning that is not reinforced and not demonstrated until there is motivation to do so. Observational learning (modeling) is learning by observing the behavior of others. Modeling allows humans to learn from the mistakes of others rather than suffer the consequences as would be the case when learning via trial and error. Using the principles of learning to understand everyday behavior. Advertisers attempt to create a positive experience in viewing or hearing an ad, which can translate into a more positive feeling toward the object or service advertised. Advertisers may attempt to create negative feelings about a product or service by coupling it with negative imagery. When rewards are not earned, they become meaningless and no longer provide motivation for improvement. Rewards may teach children that the activity should be performed for the reward, rather than for one"s own interest in the task.

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