MCOM 101 Lecture Notes - Lecture 9: Sarah Josepha Hale, Meat Packing Industry, The Saturday Evening Post
29 Mar 2016
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Document Summary
Gives people up-to-date informaion on a paricular topic. Targets niche audience: speciic audiences for speciic topics (sports, fashion, etc. ) Such as a storehouse for grain or gunpowder (originally) Gentleman"s magazine- 1731: publisher: edward cave, first known magazine in europe. Claimed to be illed with a variety of informaion, thought anyone who wanted to be considered intelligent. should be reading it. There are more than 20,000 magazine itles in north america. Magazines receive about billion in ad revenue every year. Magazine ad revenue is up about 2% from 2010, even though circulaion declined by . 5% Time inc: time, sports illustrated, people, fortune. Meredith: beter homes, family circle, fitness. Conde nast: allure, the new yorker, brides, gq. Magazines then sell that audience to speciic adverisers: (based of of the speciic topic/kind of magazine the customer is interested in) American magazines began in philadelphia: geared toward poliical and economic elites: about poliics and the government.
