COMM 131 Lecture Notes - Lecture 6: Ad Hominem, Pathos, Brainstorming

• School: Towson University
• Department: Communication Studies
• Course: COMM 131
• Professor: markseaman

Document Summary

Credibility: audie(cid:374)(cid:272)e"s pe(cid:396)(cid:272)eptio(cid:374) if speake(cid:396) is (cid:395)ualified e(cid:374)ough to speak o(cid:374) a (cid:272)e(cid:396)tai(cid:374) topi(cid:272): Ethos: the name used by aristotle for what modern students of communication refer to as credibility. Initial credibility: the credibility of a speaker before he or she begins to speak. Derived credibility: the credibility of a speaker produced by everything she or he says and does during the speech. Terminal credibility: the credibility of a speaker at the end of a speech. Creating common ground: a technique in which a speaker connects himself with the values, attitudes, or experiences of the audience. Evidence: supporting materials used to prove or disprove something. Logos: the named used by aristotle for the logical appeal of a speaker. The two major elements of logos are evidence and reasoning. Reasoning: the process of drawing a conclusion on the basis of evidence. Reasoning from specific instances: reasoning that moves from particular facts to a general conclusion.