MKTG 207 Lecture Notes - Lecture 2: Episodic Memory, Memory Span, Classical Conditioning
Document Summary
Discuss the name of short-term memory in terms of its endurance and capacity. Short-term memory has limited capacity, meaning that consumers can only hold so much information in current memory. It is also short-lived, for example the memory span for prices is only 3. 7 seconds. Maintenance rehearsal is the continual repetition of a piece of information in order to hold it in current memory for use in problem solving or transferal to long-term memories. Elaborative activities are the use of previously stored experiences, values, attitudes, beliefs, and feelings, to interpret, and evaluate information in working memory as well as add relevant previously stored information. Episodic memory is the memory of a sequence of events in which a person participated. A flashbulb memory is a type of episodic memory which is an acute memory of the circumstances surrounding a surprising and unusual event.
