MCOM 1300 Lecture Notes - Lecture 2: Interpersonal Communication, Intrapersonal Communication, Nielsen Audio
2 Nov 2016
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Document Summary
The art of transmitting information, ideas and attitudes from one person to another. Each person communicates with another by directing a message to one or more of the senses. This is called interpersonal communication in contrast with intrapersonal communication, in which one talks to oneself: sight, sound, touch, taste, smell. But our society is too complex to rely on direct communication between one individual and another. Mass communications is the art of transmitting information, ideas and attitudes to reach a sizable and diversified audience through the use of the media. The art of mass communications is quite complex. To be successful you must find the right method of expression to communicate to the largest possible number in the audience. The mass communicator"s job breaks down into two parts: knowing what he/she wants to communicate and knowing how he/she should deliver the message.
