STHM 3428 Lecture Notes - Lecture 9: Internal Communications, European Cooperation In Science And Technology, Opportunity Cost
20 Dec 2018
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Take on sponsor"s perspective, not yours: fulfill their objectives, find the customer/attendee fit, stats of the audience, how can they attract it, find the fit, sell benefits - not features, certain things you can provide, speak their language. If you can find within a corporate package such as a mission statement: they like to hear things that make them feel important. Sell value- not price its more about the roi. If they don"t do it, they"re missing out: contact information, phone number, email, make sure you put that on your proposal, thank you. Keep in mind that budget limitations don"t always dictate content. Make sure they look good and presentable. Assume a 5-minute review: use bullets when possible, not paragraphs, short and sweet and to the point, breeze through. Clear, concise writing: short, journalistic paragraphs (words/paragraphs, not a novel or essay, a sales tool.
