STHM 3428 Lecture Notes - Lecture 6: Psychographic

• School: Temple University
• Department: Tourism & Hospitality Management
• Course: STHM 3428
• Professor: Ira Rosen

Document Summary

The four phases of sponsorship: planning and marketing, sales, fulfillment/execution, follow up and evaluation. Advertising expeditures by event: print, broadcast, outdoor/transit. Media exposure electronic: social media, web promotions, e-newsletter, apps. Collateral materials: posters, brochures, site maps, programs, editorial, advertising, tickets. wristbands, publications. Commercial displays: sampling, sales, demontrations, couponing. Signage/recgonition: banners, fencing, marquees, public address announcement, credentials, things we wear to events. Special hospitality: vip areas, private receptions, black tie dinners, previews, golf/tennis, lodging, hotel rooms. Venues and facilities: rodeo arenas, grandstands, museums, exhibit halls, auditoriums, sports complex, midway. Merch: apparel, novelties, web sites, cover page id, links, audience research. Organize by asset category: certain sponsors don"t want to read a lot,put it into sections. Have others review: what are the various categories. The problem with unqualified and unsolicited sponsorship proposals: over abundance of asks , doesn"t address the needs of the sponsor, it"s all about you (there is no right way.