STHM 1311 Lecture Notes - Lecture 1: Asset Management, Revpar, Best Western
Document Summary
Str uses three key pieces of raw data to calculate hotel industry key performance indicators (kpis): Supply-the number of rooms offered or available. Demand-the number of rooms occupied by paying guests. Room revenue-$ revenue generated from the sale of rooms. From these raw data values, str calculates the three hotel industry key performance indicators (kpis): Revenue per available room (or revpar)- $ important metric, based upon all rooms, combination of occupancy and adr. The percentage of available rooms that were sold during a specific time period. Occupancy is calculated by dividing the demand (number of rooms sold) by the supply (number of rooms available). Normally occupancies for a hotel will always be below 100% It is not uncommon for a hotel to have a daily occupancy of 100% if they sell out for a night. It is less common for a hotel to have a monthly occupancy of 100%