STHM 1311 Lecture Notes - Psychographic, Visual Flight Rules

• School: Temple University
• Department: Tourism & Hospitality Management
• Course: STHM 1311
• Professor: Dr.Wes Roehl

Document Summary

Organization"s objectives: tourism is an experience, property of experiences, not compromised of physical matter and do not occupy a physical space, abstract, experiential marketing, traditional marketing, features, benefits, experiential marketing, sensory, affective, cognitive experiences, actions, relations, tourism marketing is challenging a. Intangible experience, perishable inventory, simultaneous production and consumption, potential for high variability in quality (e. g. , the 4 characteristics of services: a mixture of several services and some facilities and products, the organizations that market tourism destination usually have little control over the quality and quantity of services provided, the guest"s satisfaction is a function of the staff providing the service, the role of travel trade intermediaries, tourism demand is highly elastic, seasonal in nature, and is influenced by subjective factors as well as more objective factors, the intangible nature of tourism services, the price of marketing (process, p planning, r research c, c control, e evaluation.