STHM 1211 Lecture 14: Sport 14
6 May 2018
School
Department
Course
Professor
• Media and the Sport Business
o
o How media influences sport
▪ Affects the popularity of a sport
▪
o Affects live attendance
o Provides free publicity for teams/universities
o Builds fan allegiance
o The Notre Dame game offered Temple a three-hour commercial.
o Change rules of sports
▪ Q: What rule changes have been changed?
▪ Has the change really benefited sport fans? Why?
o Affect the popularity/economic value of athletes
▪ Roaldo’s social edia strategy was worth $500 illio to Nike.
▪ One notable Instagram post last summer was worth $5.8 million because
of its timing, visibility and interaction it generated.
• How sport affects media/society
o Affects space/time allocated to sport
o Attracts huge audience
o Affects advertising (Nielson)
o How should the NFL adjust its advertisement strategy?
o Sparks social issue debates in the media and society
o Influence ideology
o In order to appeal to mass audiences
o Reinforce commonly accepted values: competition, sacrifice, discipline, etc.
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