STHM 1113 Lecture 31: Leisure 31
7 May 2018
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• Heuristics
o A heuristic is an approach to problem solving or learning that is practical, but
not guaranteed to produce the right results
▪ Generally sufficient for immediate goals
o System 1 heuristic
▪ Experience is key to this heuristics
▪ Make decisions based on past experience
▪ Good for quick decisions
o System 2 heuristics
▪ Better for long term, business decisions
▪ Takes into account more information
▪ Corrective of system 1
▪ Requires a great deal of effort
• WYSIATI
o What ou see is all there is
o When making a business decision, often what you see is what you get
▪ World is multivariate
o Yet, what is obvious is not always correct
▪ Domain assumptions
▪ Color our decisions, though we do not know it
o Different perspectives
• I Can Change The World
o A great thing to think
o In business though, the reality is more depressing
o Hard to hage people’s ehavior
o What’s the oral??
▪ Past behavior best predicts future behavior
o There are eeptios, ut…
▪ Baseline numbers provide best insight
• The Experiences Axis
o Is an experience only about entertaining?
o No. It is about engaging the customer more then just entertaining them
o Two axis
▪ Horizontal axis – participation
• Passive or active participation
▪ Vertical - Connection or environmental relation
• Absorption or Immersion
• Experience Dimensions: 4 Realms
o Entertainment
▪ Highly absorbing and passive at the same time
▪ Consumer takes in the experience, but generally from a distance
▪ A movie, play, watching TV, etc.
o Education
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