SOC 0829 Lecture Notes - Lecture 5: Scientific Racism, Belief, Persuasion

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Introduction: approached from either a micro level (individual) or a macro level (social/group, individual level: Prejudice: think about other groups in negative ways, to attach negative emotions, prejudge individuals, latin word: praejudicium, individual prejudice: How an individual is inclined to behave conative. Discrimination: defined as unequal treatment, actions of dominant groups, differential impact, subordinate groups, ideological racism: Scientific racism (pseudo science: institutional (structural) discrimination: Daily operations of society: divisions of discrimination: Type d: indirect institutional discrimination (no intent) Psychological theories: source of prejudice is traced primarily to the individual, frustration aggression. Group standard that define how people are expected to act in particular social situations: socialization, reference group. Approaches: persuasive communication, education, intergroup contact, therapy. Persuasive communications: written, oral, audio-visual, or whatever which is specifically intended to influence attitudes, beliefs, or behavior, minimum conditions: Education: education or intergroup education, similar to persuasion, does not seem to change people"s attitudes. Intergroup contact: contact hypothesis , necessary conditions:

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