CSI 0801 Lecture 3: Theories

• School: Temple University
• Department: Communication and Social Influence
• Course: CSI 0801
• Professor: Tom Wright

Document Summary

Moral struggles, gain legitimacy - trying to show that you are more moral, better than. Appear more virtuous: or more moral than institution/opposition, sm have morality. Civil rights: creates social conflict, us vs them, good vs evil, con = no reason to bargain. Pro = sense of identity, clarity of purpose, crusade : dehumanizes the other , ex. immigrants are turned into the other , incivility, large in scope, significant in size, time, and events, sm > a single action. 1 person for 1,000 hour: more people bring credibility to it, institutions mimic sms/smos, make it look like it is supported by citizens, grassroots (good) vs astroturf (fake grass) (bad, citizens vs corporations, pr, politicians.