ADV 1101 Lecture Notes - Lecture 3: A.D. Vision, Hypodermic Needle, Cultural Studies
17 Sep 2020
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Document Summary
Us society moved from being mostly rural, with independent production and an agricultural economy to having an industrial infrastructure. The beginnings of urbanization and mass production/consumption. Invention of many media technology forms such as. Put forward by the chicago school of sociologists writing in the early 20th century. They suggested that newspapers and magazines could help to build mass society and foster. The believed in the democratic function of media - Responsible media was necessary to build a cohesive us community. Emerged in response to how media was used to build support for wwi, as well as rise of advertising and pr. Propaganda are messages meant specifically to sway public opinion on controversial issues, often using half-truths and emotional appeals. Propaganda analysis was the systematic exploration of these kinds of messages. Propaganda analysis later lead to the hypodermic needle or magic bullet theory. Believed that messages could be injected into the public, powerfully and directly .
