COM 370 Lecture Notes - Lecture 6: Triple Bottom Line
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I saw your ad and immediately thought of myself . 3 minute drill: situation description, explanation - introduction (60 words, analysis (60 words, goal (60 words, options (150 words, recommendation (60 words, justification. Mission or purpose: a clear and succinct reason the organization came into existence - its purpose. Goal- the desired outcome of the plan or project. The primary result an organization is attempting to achieve through its public relations efore. Objective: single goals broken into subsets known as objectives. They are specific milestones that measure progress toward the achivement of a goal. Objectives must: address the desired result in terms of behavioral change, designate the target publics, specify the expected level of accomplishment, identify the time frame in which the accomplishments are to occur. Strategy: a general, well thought out plan of action. What must be done, who does it, how it will happen and why you want it to happen.
