HLTH 410 Lecture 14: Module 9
10 Dec 2018
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Document Summary
Incentives are relatively easy to set up and operate. They can use a combination of rewards. It is difficult to identify best rewards. It is possible to reward inappropriate behavior. It is possible to create unintended artifacts . It is possible to outwit the incentive rules. It is possible to create dependent behavior. Hlth 410: module 9 - implementing workplace health promotion programs. = influencing human behavior by creating, communicating and delivering products and services to target audience members for purpose of advancing (public health) objectives rather than for commercial profit. = cdc"s adaptation of social marketing in which science-based marketing techniques and consumer-oriented health communication technologies are combined with local community involvement to plan and implement prevention programs. Essentially prevention marketing equals social marketing plus community involvement. = ranges from an actual product (a physical object) to a health-related. Price service (like a health program) or even an idea. Other aspects = time, effort, risk of embarrassment.
