ENGL 104 Lecture Notes - Lecture 2: Weekly World News, Literal And Figurative Language, Pathos
27 Feb 2016
School
Department
Course
Professor
Document Summary
Three modes of appeal: pathos-arguments from heart. Persuades through audience"s emotion (sympathies and emotion) Eg. personal stories or testimonials, vivid imagery and figurative language, powerful words or images, details that come from subjective reporting. Aims to make audience identify with the writer"s point of view to feel what the writer feels. The most common way of conveying a pathetic appeal is through narrative or story. To produce action to someone"s benefit (e. g. , to persuade us to make a charitable donation), an arguer may work on our pity. (e. g. , unicef ads: ethos- arguments based on character. How an author builds credibility and trustworthiness. E. g. celebrity endorsement, author"s profession/background, appearing fair-minded and persuades through the character of the speaker knowledgeable. Sometimes, institutions, public roles and publications project an ethos or credibility. We assume, for example, that the new york times is a more credible source than the weekly world.
