ECON 202 Lecture 13: Consumer Choice and Behavioral Economics Chapter 10

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Beha(cid:448)ioral e(cid:272)o(cid:374)o(cid:373)i(cid:272)s gi(cid:448)es us (cid:373)ore e(cid:454)a(cid:373)ples of (cid:272)ases (cid:449)here (cid:272)o(cid:374)su(cid:373)ers do(cid:374)"t see(cid:373) to (cid:271)e a(cid:272)ti(cid:374)g for their own benefit. Consumer decision making why they do what they do. Economics is all about the choices that people make; a better understanding of those choices furthers our understanding of economic behavior. At the same time, we need to know the limits of our understanding. Resources in a production setting are raw things you can transform. Resources in a consumer setting money represents other resources and offer themselves as factors (resources they can give to the economy for goods and services) Economists assume that consumers are rational making choices intended to make themselves as well-of as possible. We examine these choices when consumers make their decisions about how much of various items to buy, given their scarce resources (income) Budget constraint the limited amount of income available to consumers to spend on goods and services: their level of wealth, income.

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