COMM 325 Lecture Notes - Lecture 1: Soft Sell
28 Sep 2017
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Document Summary
Qualities of contemporary persuasion: pervasiveness (global mass persuasion, speed (online messages) Theres a bunch of people/groups involved, requires more than one person: subtlety (lifestyles, images vs products) Foundations of persuasion: what distinguishes human persuasion from animal persuasion, persuader"s awareness that he or she is trying to in uence others. They have to really be trying to in uence someone and change their thinking: persuasion rarely happens by accident. Its not persuasion if there isn"t intent to persuade: persuadee engages in conscious or unconscious self-persuasion, persuasion implies moral standards (on both sides) De nition of persuasion: persuasion is a symbolic process in which communicators are trying to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice. Persuasive message: persuasive messages are attitude-altering messages, don"t slip into the idea that everything is persuasion, verbal, nonverbal, interpersonal, mass media, digital.
