SPM 325 Lecture 2: SPM 1:22

• School: Syracuse University
• Department: Sport Management
• Course: SPM 325
• Professor: Dennis Deninger

Document Summary

The nature of sport: expression of our humanity. 1. intangible, experiential, subjective: strong personal, emotional identi cation, passions drive behaviors, consumers become experts , sport is almost always a social activity. D: sports is a performance based product. It"s unpredictable and inconsistent: outcomes aren"t controlled by marketers. Sport at its core: the game form. 1. rules and technique: players and participants, managers, coaches, umpires, referees, equipment and specialized apparel, venue. Sports passion drivers : active appreciation, base on personal participation, love of the game. 1. loved the sport since childhood: player a nity, human connections with or identify with players, talk and socializing, sports fosters social interaction, all consuming, ability of events to draw you in, nostalgia, history and personal memories, player excitement. Sports activity trends: 56% of americans age 6+ are active to some degree (212. 6 million people, 81. 4 million are inactive. A: expanse of media coast to coast created demand for more teams, nationalized what were regional sports.