SPM 205 Lecture Notes - Lecture 2: Roone Arledge, Relationship Marketing, Marketing Mix
6 Feb 2018
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Document Summary
Marketing: a managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Sport marketing: consists of all activities designed to meet the needs and wants of sports consumers through the exchange process. If you keep them satisfied, their demands will reoccur and they will want to come back. Obtain the best possible understanding of what consumers want. What do sport marketers sell: selling tickets. If you work for a sport marketing agency, you can represent: athletes, so they can get a better sponsorship, you can also work for tv providers and broadcaster, tv viewers, consumers, corporate (broadcasting rights, advertisement, license deals, tickets) Inventor of sport marketing, founder of img: brought the idea of athlete representation, roone arledge (abc monday night football, revolutionized sport broadcasting be introducing entertaining features to tv programs.
