ECN 203 Lecture Notes - Lecture 6: Normal Good, Equilibrium Point, Demand Curve

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26 Feb 2017
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To calculate what happens to the revenue - you need to calculate inelasticity. If product is elastic - the percentage change in quantity demanded is greater than the change in price. If product is inelastic - the percentage change in price is higher than the change in quantity demanded. Ex: if you raise the price of pizza, the quantity demanded by customers will decrease by a lot since there are a lot of choices. But if you raise the price of insulin, which is inelastic due to the necessity, the quantity demanded will not change as dramatically. Nonusers" demand for addictive substances is elastic. Not a necessity for them because they are not addicted. A moderately higher price will lead to a substantially smaller number of people trying a drug. Existing users" demand for addictive substances is inelastic. So even a substantial price rise brings only a modest decrease in the quantity demanded. The supply curve shifts to the left.

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