ASOC 220 Lecture 16: CLASS16
2 Jun 2017
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Document Summary
* attempts to measure social reality by measuring stable and objective facts. * rests on the assumption that facts are stable and objective! * appropriate when research involves self-reported behaviors and beliefs. * able to capture many variables and indicators. * able to approach indicators in different ways surveys can capture: * be careful of why questions simply a subjective understanding of the respondent. * they often don"t know the causal factors. * measure what the person/organization says, not necessarily what the truly do or think. * respondent"s informal theories do not replace the building of scientific knowledge logic of survey research. * survey questions are the measures of your variables reflect the operationalization of your constructs. * some infer temporal order fixed prior to the survey (age, race, education) * variables measured against current thoughts and behaviors lead to associations and statistical testing. Structure survey to allow for analysis of alternatives.
