I INF 453 Lecture 8: Privacy
2 Jun 2018
School
Department
Course
Professor
Privacy
Privacy - means that your data cannot be seen by anyone without your permission.
•What info is onsidered priate:
o personal files
o e-mail messages
o date of birth
o sexual preference
o whereabouts
o religion
o IP address of your computer or metadata pertaining to these kinds of information.
•Puli s. priate
o border between public information and private information has become blurred
Public data –
information compiled by the government:
o DMV records
o vital statistics
o professional licenses
o voter registration
o assessor and recorder documents
o UCC filings
data that is compiled from membership directories, websites, newspaper articles, telephone directories,
etc.
non-public information or volunteered information
•Ho is it olleted?
Public:
information we give up everyday for one purpose or another. For instance, you have an unlisted
telephoe ue ad soeoe asks fo you telephoe ue o it’s a euied piee of data o a
website.
when you post anything at all on any social networking or other site that accepts User Generated
Content (UGC), including blogs or article comments.
•Ho is it used?
your name will not be attached to the information, your age, gender, shopping activities and location
will all e olled up with othe uses’ data. Altogether, that becomes incredibly valuable information to
many retailers looking for market research.
•Who has it?
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Privacy - means that your data cannot be seen by anyone without your permission. Privacy: what info is (cid:272)onsidered pri(cid:448)ate, personal files, e-mail messages, date of birth, sexual preference, whereabouts religion. Ip address of your computer or metadata pertaining to these kinds of information: pu(cid:271)li(cid:272) (cid:448)s. pri(cid:448)ate, border between public information and private information has become blurred. Public: information we give up everyday for one purpose or another. Content (ugc), including blogs or article comments: ho(cid:449) is it used? your name will not be attached to the information, your age, gender, shopping activities and location will all (cid:271)e (cid:396)olled up with othe(cid:396) use(cid:396)s" data. Altogether, that becomes incredibly valuable information to many retailers looking for market research: who has it, tech companies, businesses, advertisers, apps. Isps: cloud services, content-delivery networks (cdns, ho(cid:449) (cid:272)ould it be used? information collected by apps is frequently shared with and sold to third parties.
